July 30th, 2013

Get found on Google and Mobile using Responsive Web Design


Do you browse the web on a tablet or a mobile device? When was the last time you visited a site and and thought, “What on earth is this? It’s impossible to see anything on this site!” and then had to pinch-and-zoom your way around resulting in a less-than-seamless online experience? You might have even left the site out of frustration.


Many medical practices have not realized the value of creating a site that works for mobile devices.


The name of the game on the internet is delivering information as quickly and easily as possible. People want information. It should be delivered with as few clicks, pinches, and zooms as possible. MORE

POSTED BY Page Penguin AT 02:40 pm

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July 18th, 2013

How Doctors Can User Social Media to Communicate with Patients

Facebook-Thumbs-Up My love of the movie “The Social Network” is what allows me to say, with conviction, that in February of 2004 when Mark Zuckerberg founded Facebook, he did not predict the degree to which it would become a stomping ground for companies and entrepreneurs. But that’s exactly what it has become. In fact, as of March 4th, Facebook hit 15 million business pages!

 With this massive shift towards social media oriented marketing the next logical step is to  have clinics and practices putting themselves out there as well.

But why?             


POSTED BY Jack Barton AT 04:23 pm

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July 16th, 2013

Four Pathways to Protecting Your Online Reputation. Part 1: Websites to Monitor


As more Internet users choose to present consumer reviews online, reputation management and ensuring your practice’s online presence remains unblemished will continue to grow in importance. In this series of blog posts, I will explore four different pathways of preserving one’s online reputation:

1) Monitoring Web Search Results

2) Dos and Don’ts When  Responding to Online Comments

3) Pre-Emptive Measures

4) Reminders


This first entry will deal with methodically keeping tracking of what is being said about yourself and your practice online.


POSTED BY Dan Luzarraga AT 06:25 pm

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July 12th, 2013

Caduceus Redefined


CREDIT: Dan Luzarraga.

POSTED BY Page Penguin AT 04:42 pm

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July 2nd, 2013

The Best Kept Secret on How To Come Up On a Local Google Search. Part 2 of 2.

You can read the original post for this series here:

To come up on a Google Local search, you’ll need to sign up for a Google+ page. What is a Google+ Page? It’s very similar to a Facebook Page and is also Google’s way of getting accurate information about your business to display when a patient searches for you.

Starting a Google+ page is a pretty simple process. We’ve made this step-by-step video so you can see how simple it is:

POSTED BY Page Penguin AT 07:25 pm

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