Doc Talk: Installment 01: Advice on Running a Solo Practice

This week’s post marks the inauguration of Doc Talk–a series of interviews. In installment 01, listen to a successful dentist running a private practice in Tribeca, NYC. He discusses some of the challenges he faced setting up his practice, his philosophy, and a few secrets of his success.

How to Sign Up for Google Plus

This weeks’ post is a video tutorial with simple, hands-on steps to create your Google+ account. Get on it and start leveraging Google for search!

Which Social Media Channels Should You Set Up and Why

A PRECURSOR FOR THE FLEDGLING: you need not be intimidated by social media. Social media is just another tool for communication. Conceptually you could compare it to sending postcards or placing yellow page ads or networking at an event. And once you understand the basics and “get in the groove” you’ll realize how much it can help you.

Let’s dive right in:

Rule #1: Where are your patients? You want to go to there.

Obviously there are variations between practices. Are you patients older, younger, male, female? Regardless, the number one rule is: Go to where your patients are.

Let’s take it back to the basics: imagine all your patients are at a party. Probably hard to imagine, but stick with me! Everyone is enjoying themselves. MORE

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