Caduceus Redefined

CREDIT: Dan Luzarraga.

The Best Kept Secret on How To Come Up On a Local Google Search. Part 2 of 2.

You can read the original post for this series here:

To come up on a Google Local search, you’ll need to sign up for a Google+ page. What is a Google+ Page? It’s very similar to a Facebook Page and is also Google’s way of getting accurate information about your business to display when a patient searches for you.

Starting a Google+ page is a pretty simple process. We’ve made this step-by-step video so you can see how simple it is:

Surprising Ways Your Patients Are Looking for You Online

In 2013 social media is all the rage. Facebook has an estimated 1.1 billion users, Twitter another 500 million, WordPress, 68 million unique blogs, and Reddit has 4.8 billion page views per month! With such a high concentration of people (approx. 6.5 billion) constantly browsing these sites, information is spread very rapidly. Often, that information is nothing more than cute pictures of cats. But every so often, it is actually important—“Greece’s Economy has Collapsed…again; NSA Caught Installing Cameras on Playground; Dr. Frank Enstein Fined for Malpractice.”

People that were previously considering visiting Dr. Enstein now know that they ought to consider another practice because of his recent lawsuit. According to co-authors Kevin Pho and Susan Gay in Establishing, Managing, and Protecting Your Online Reputation, 23% of social network users track other’s medical experiences via social media. And I’ve done the math for you. If 23% of the 6.5 billion people that populate the top 5 social media sites abide by this statistic that means that 1.5 billion people track other’s healthcare experiences via social media. But this huge contingent is relatively unmonitored. Doctors are not conscious of their online reputation (at least in a way that they can manage).
MORE

Profile of Two Exceptional Interns

Page Penguin has the honor of working with two exceptional interns this summer as part of the Regis Tech Accelerator.

Jack is a man of many talents. He is an “outside the box” problem solver and analytical thinker. He also wears colorful socks. And does great work while wearing them. He will attend College of the Holy Cross in the Fall and plans to major is Computer Science and Economics.

Dan is a renaissance man. He has an agile mind, great intuition, and amazing recall. So be careful what you say around him. We have never seen him wear colorful socks, but we think given the opportunity, he would. He will attend Princeton University in the fall and plans to major in Chemistry.

The Penguin Posts

The Penguin Posts